You did it! You published your book!
Now what?
If you’ve read Buzz: The Ultimate Guide to Book Marketing, you know our philosophy: find a way to market your books in a way that is enjoyable and meaningful to you, and DO THOSE THINGS!
By popular demand, Wise Ink cofounder Dara Beevas and Wise Ink Marketing Director Roseanne Cheng created Buzz: Book Marketing Made Easy to dive deeper into some of your most burning marketing questions. Listen here or subscribe to the show wherever you listen to podcasts and stay up to date on our answers to all the latest trends in book marketing and beyond.
Comments, questions, or episode suggestions? Drop us a line at editor@wiseink.com!
In this episode, Dara and Roseanne talk about just what the heck an author platform is, why it’s important, and how you can create a platform that will work for you. Trust us: building your platform is the KEY to selling books! Links: Book Marketing Strategy, World’s Shortest Marketing Plan.
Like it or not, Amazon is the biggest bookseller in the world. And it’s here to stay! In this episode, Dara and Roseanne talk about how to make your book stand out among the millions on Amazon. Links: Author Central, Evergreen Authors.
Any indie author knows the best, most profitable way to sell your book is directly to the customer. In this episode, Dara and Roseanne talk about some unique direct selling strategies that are both organic and sustainable. Links: Buzz: the Book.
You probably hear it all the time—you should be speaker! But how do you pitch yourself to an organization (and integrate book sales into your fee? Dara and Roseanne break it down in this episode. Links: Speaking Pitch Sample, World Class Speaking.
Google "book marketing" and you'll find thousands of pages of resources. It's overwhelming! In this episode, Dara and Roseanne talk about their must-have book marketing tools for every author's toolkit. Links: Canva, Canva Tutorial
Publicity is often one of the most challenging parts of book marketing, especially for indie authors. In this episode, Dara and Roseanne talk about effective ways to pitch yourself to the media and get your book noticed. Links: Help a Reporter Out, Wise Ink Resources
How important is goal-setting when it comes to book marketing? Very important! In this episode, Dara and Roseanne talk about what it means to set an impact goal and create a purpose-driven marketing plan around it. Links: Trello
To crowdfund or not to crowdfund... is that your question? In this episode, Dara and Roseanne talk about how to use a crowdfunding platform such as Kickstarter to create a successful movement around your book. Links: Good Night Stories Kickstarter, The Art of Asking
Partnering with your local bookstores for signings and events is easier than you think. In this episode, Dara and Roseanne talk about the most effective ways to do that, for your launch and beyond! Links: How to Create a Sell Sheet, IndieBound
Cultivating an email list is one of the most overlooked (and effective) marketing tactics for authors. In this episode, Dara and Roseanne talk about building a solid email list and using it to your advantage. Links: Your First 1000 Copies, Mailchimp
Love it or hate it, social media is a powerful marketing tool for authors. In this episode, Dara and Roseanne talk about the great ways (and not-so-great ways) authors are using social media to market their books. Links: Social Media Secrets, SEO